Our Story

More than a Workout

From your first stretch to your final rep, strong feels different here

FORM is more than just a fitness app—it’s a space to meet yourself where you are, and build from there. With expert-led workout programs, mindfulness practices, and nourishing recipes, FORM gives you the tools to feel strong, supported, and connected—every single day.

Our method is grounded in consistency, not perfection. It’s about movement that feels good, routines that support your mental and physical strength, and the freedom to choose what works for you. Because taking care of yourself should feel like something you get to do—not something you have to.

What You’ll Find on FORM

Guided Workout Programs

FORM workout programs are designed to meet you exactly where you are. Whether you’re just getting started or building consistency, each program offers expert guidance to help you feel strong, supported, and connected to your body—every step of the way.

Dietitian-Approved Recipes

Our nutrition offerings are here to support your lifestyle—think balanced recipes, grocery guides, and expert-led courses that make eating well feel simple and sustainable. No extremes, no restriction—just the tools to fuel your body and feel your best.

Mindfulness

Mindfulness is part of the FORM approach—from guided meditations to daily affirmations. Our tools are here to help you slow down, tune in, and strengthen your relationship with yourself, one breath at a time.

Meet Sami Clarke

Co-founder

Form your best version of yourself with Sami Clarke—certified health, wellness, and fitness trainer committed to helping you feel strong, confident, and deeply connected to your body. After starting her career in modeling, Sami transitioned into training, earning certifications in Mat Pilates, ISSA Fitness, and Somatic Healing, and building a global community through her energizing in-person sessions and YouTube workouts.

After discovering the power of 30-minute workouts, Sami set out to empower busy women with the tools, support, and motivation to unlock their confidence and feel their best. With a holistic approach to wellness, her mission is to help you feel safe in your body and rooted in your power—every single day.

Meet Sami Spalter

Co-founder

Sami Bernstein Spalter is not only a co-founder of FORM—she’s the brand’s biggest believer. As someone who’s transformed her life through FORM’s method, Sami knows firsthand the impact of showing up, staying consistent, and embracing wellness as a daily act of self-respect.

After losing 80 pounds and gaining a deeper connection to herself, Sami became a passionate advocate for FORM’s mission. Whether she’s following the weekly schedule, tuning into mindfulness, or leading the brand forward—she’s proof that when you move with intention, everything else starts to align.

"I'm currently on Week 2 of the Strength and Pilates 6-week Program and I absolutely love it. Totally changed my motivation for getting up early and getting my workout done. Having this program set up for me has been great and I would recommend this program and honestly any program in the whole app to anybody.”

Lily Steinbach @lilysteinbach

"I recently tried the affirmation videos and I really like them. I want to start implementing these into my mornings. Sometimes it's hard to say affirmative things like these videos to yourself so it helps that someone knows what to say, for example when you're having a bad day."

Kunisch Márta @kifejletlenalien

“I found FORM on Sami Clarke’s OG Instagram Live workouts - I was like 9 months pregnant doing her workouts in my living room during COVID and it just saved me. FORM makes me feel so confident, resilient, and strong.”

Kennah Goulette @kennahgoulette

“I’ve never felt more aligned with a community and workout platform. being a community lead and representing a lifestyle i wholeheartedly follow, makes it extremely easy to add form into my daily routine 🫶🏼”

Jac Stern @jac

“Have been a big fan of form since launch! Sami and the platform have given me the motivation and discipline to move my body consistently which has helped me to prioritize my health while also achieving the results I was looking for 🤍”

Natasha Lu @natasha_lu

“Being apart of the FORM fam has given me so much - the love, support, friendship + empowerment is EVERYTHING! FORM has given me so much confidence in my body + empowerment in my mind. Being apart of the FORM fam and sharing that with others has been such a gift!”

Mia Judd @miajudd_

During the first year of doing the workouts, my husband and I were going through a rollercoaster of life events—surgeries, IVF, the whole shebang and FORM turned out to be my superhero, giving me a healthy distraction from life’s chaos, prepping my body for major changes, and leaving me feeling like a powerhouse.

Kristin Quinn @kristinquinn9

“I love being a part of the FORM community because I walk away feeling stronger, more empowered, and more confident after each and every workout. Form has not only made an impact on my physical health, but it has also transformed my mentality and approach towards self love and overall wellness. I can’t recommend it enough!”

Merryl Dougherty @msdlifestyle

“I do FORM every single day! It’s helped me build a community. I’ve had so many girls come up to me at the gym and ask ‘Oh my gosh, are you doing the FORM program?!’ It’s literally helped me make friends here in LA and I don’t know what I would do without it.”

Taylor Rambo @taylorrambo

Tune In

The Transform Podcast

FORM founders Sami Clarke and Sami Spalter keep it real on Transform—a podcast about showing up, growing through it, and forming the best version of yourself. Tune in for honest conversations, practical tools, and stories that meet you where you are.